Harvesting the Cloud

Every second in every corner of the World-Wide-Web millions of people express their emotions. Listening to and understanding the crowd mood is our business.

Emotions into Data

In real time the SmogFarm system measures, tracks and aggregates millions of individual emotions to create the world's first quantitative indices of crowd psychology.

The Future is in the Data

Whether it's elections, polling results, popular news stories or even the stock market, the future is often impacted by what the 'crowd' is feeling today

Reshaping Science

Combining the fields of big data science, psychology and linguistics we're reshaping the science of crowd psychology.